As a Market Expert in the Advertising Field, The best way to physically advertise for businesses is by signages moreover I love it when my clients call and tell me how the new LED signages help them attract more customers and stand out from their competition. Therefore we’ll explore top 10 options of signages. as they serve as powerful tools to shape brand identity, attract customers and guide footfall.
In this Blog, we’ll explore:
- Types of Signages used in India
- Their importance for business
- What are Signage?
Signages are signs or visual graphics to display or convey information, brand promotion, or to guide individuals. It can be physical boards, digital display boards, directional signs, banners, posters and nameplates.
The, Top 10 signages for businesses
Importance of Signages for Businesses in India for example:
Brand Identity: It represents the personality, identity and professionalism of the brand.
Visibility: It catches the attention of ongoers, Customers. Creates attention even in a crowded space.
Navigation & Direction: Essential in Institutions, Hospitals, Malls and large Commercial spaces.
Cost-Effective Advertising: One-time investment, long-term marketing tool.
Types of Signages in India
Types & Use:
Outdoor Signage: Billboards, Hoardings, Storefront Signs
Indoor Signage: Directory boards, Wayfinding Signs
Digital Signage: LED Boards, LED Panels, walls,
Information Signage: Product, Service details
Safety & Regularity: Emergency Signs, Guidelines, Rules, etc
Wayfinding Signage: Directional signs
Neon Signs: Looks attractive, night visibility, Trendy
Top 10 Signages for Indian Businesses
1. LED Signboard
- Visible throughout day and night
- Used by every business owner
- Custom-made for your own demands
- Long-term durability
2. Glow Sign Boards
- Various design options available
- Cost lower than LED Boards
- Used by local vendors and stores
- Uses a tubelight for backlighting
3. Acrylic Sign Boards
- Modern and Sleek design
- Perfect for Indoors
- Weather Resistant, Durable
4. Neon Sign
- Trendy, Eye Catching
- Mostly seen in cafes, restaurants, clubs
5. Digital Screens
- Ideal for Malls, Airports and Big Stores
- Pixel/Led panels
- Used to display ads, offers
- Eye-catching, attractive
6. 3D Letter Sigange
- Uses 3D Letter with light or without
- Can be made in acrylic, wood, metal
- Enhances the theme
- Used by Corporate Offices, Luxury Brands7. Flex Banners
- Cost-effective
- Used for short-term promotions
- Used during sales, events, promotions and political rallies/ events
- Easy to install and dispose
8. Hoarding Signage
- High visibility from a distance
- Used for promotions, display ads, upcoming projects and offers
- Installed along roadside
9. Wayfinding Signage
- Guides people through arrows, information and signs
- Important in public places, malls and hospitals
10. Name Plates
- Premium look
- Comes in different materials like brass, acrylic and steel
- Used by firms, offices, institutions and individuals
- Long lasting and low maintenance
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